Comms agency releases vital pandemic resources
How do you maintain a voice and a presence for your business in the face of lockdown? How do you keep your clients informed of your operational plans, or keep your internal communication going to stay ‘at one’ with your staff?
Effective storytelling and marketing output might not have been the first priority for most employers when they first heard about the risk of having to ‘close the doors’ on their business during lockdown, but it, certainly should be a consideration.
Some weeks on, the need to ‘stay visible’ is now becoming more of a concern for some organisations and individuals – so how do you achieve it?
To help, Lexia has created a number of easy to follow resources which can help one-man-bands, SME’s and communications teams consider their options.
These resources include such materials as:
Writing the Perfect Press Release
What Makes a Good Story
Writer’s Block
Engaging With the Media
Radio Interview Techniques
Each simple guide can be downloaded from Lexia’s website, and can include a free 20 minute creative communication consultation.
Debbie Watson, Lexia’s principal, is keen to ensure individuals and businesses trying hard in these testing times to keep their companies thriving, are given every bit of help to do so.
“I feel really strongly whenever we work with clients that we should be ‘teaching them how to fish’ as well as just feeding them for a day. This means passing on the skills which we have, and which they’d benefit from,” she says.
“It’s the right thing to do to provide some of these free resources and share our knowledge if it can help just a handful of companies move forward in this period.”