A Causal Campaign: Marking Our Client’s 40th

You might think PR companies are somewhat obsessed with acknowleding anniversaries, awareness days, ‘year-on’ scenarios and the like.

And yes, it’s true to say that a fair bit of that does take place within a thought-through PR and marketing calendar.

However…

We’re the first to say that merely following the path of the obvious 12month calendar cycle, can at the very least be lazy, but at the worst, can lead to you missing out on invaluable opportunities to curate unique and timely content and PR scope, because you’re too busy being entrenched in your pre-planned schedule.

With all that said, there are times when we wholly endorse the idea of an anniversary marker with our client work, and one such project has materialised in recent weeks.

We’re delighted to have been working with Ormiston Families, on a campaign to acknowledge their incredible four decades of supporting families, children and young people.

This hugely successful charity has such a story to share, and we’ll be doing that with them throughout a 12 month celebration of all that they deliver in the community.

Having conceived the theme and captured film, content, scripts and more, we’re already well under way with a great media relations response.

We’ll keep you updated on the progress of this campaign in the months and weeks ahead.